TEXTS
Creating a map is creating a story. The official map of our world is imposed as the only story, as a single reality that is presented as obvious. This reality is today fully confused with capitalism.
We ourselves carry capitalism in our blood. In the depths of our conscience we have become a brand. Life itself has become the true form of domination; It is the prison that locks us up but in which we feel free. We are free subjects subject to what we freely choose. each just living, looking for himself, trying to build their personal autonomy, bearer of a project. Postmodern fascism.
The postmodern fascism gives meaning to our lives and creates a simulacrum of society. It is a regime of government to induce behaviors. Its action is based on communication… It is a difference maker. It's a moving machine. Mobilization that is confused with living one's own life, and that has the effect of producing this obvious reality that falls on us.
We are from Barcelona, although we no longer live there; like thousands of people we are two expelled from our city. Precisely the beautiful and welcoming Barcelona is a clear example, a laboratory of Postmodern Fascism.
The story started in 1986, when the city was nominated to host the Olympic Games in 1992. With the Olympic project, an urban transformation strategy was launched, economic and social whose objective was to place it in a favorable position within neoliberal globalization. This is how Barcelona became the Mark Barcelona
When we say that Barcelona has become the Barcelona brand, we refer above all to a marketing phenomenon. If you put a mark on something, it is to identify it. It is the most direct way to appropriate it. The brand expresses that what is marked already has an owner and that, therefore, it is not our. Associating the brand with Barcelona thus indicates, first of all, that the city no longer belongs to those who live in it. What the Barcelona brand expresses is that the city belongs to the capital. That all of it is conceived and built so that capital can be valued and multiplied. The brand thus dispossesses us of what is ours.
By becoming a brand, Barcelona had and has to be sold. in your case, to the tourism industry. It's more, we can affirm that in Barcelona a true extractivism.
The extractivism consists of landing in a certain place, locate the most valuable natural resources and exploit them intensively. Not to distribute them among the native citizens and favor development, but to sell them at the best price in the international market. It doesn't matter if it's a mineral, Petroleum, wood or a crop such as soybeans. The difference is that the natural resources are the inhabitants of Barcelona, their collective memory and heritage.
But put a city, a town, a neighborhood at the service of the capital, that is to say, turn it into a money-making brand, has unforeseen side effects: eviction of neighbors, misery, pollution, social unrest…
the story is over. The postmodern fascism it is less and less postmodern and more directly fascism. Fascism, in Barcelona, and anywhere in the world.
war against the poor, human waste, disinfection of public space, conflict neutralization, depoliticization of existence, absence of thought…precarious lives, routes, silenced, invisible… In short, a single map that hides that what lies below is a war camp.
There is a social unrest, multitude of conflicts, but that are not politicized and remain closed within private lives and indifferent silence. Personal destiny is no longer linked to collective action. Live is, Finally, survive, “looking for life” each one with his loneliness.